John Smith Student Store
We built a platform that enables JS Group to deliver student services to institutions using multiple eCommerce websites operating through a single content management system.
Nothing to do with beer. JS Group provide an extensive and continuously evolving set of student support services to nearly fifty universities, using an online eCommerce platform designed and built by Redwing Interactive.
What we delivered
01
Multiple ecommerce website through a single content management system
2001 to present
The John Smith website was launched in its current guise in 2013, and it continues to evolve and grow as one of JS Group’s key commercial platforms. The JS websites contain over eight million products, curated for individual institutions, and purchased by students by conventional card transaction or through the John Smith ‘Aspire’ bursary card scheme.
02
Key features
- A highly sophisticated product and customer database in MS SQLserver, integrated with multiple stock-management systems and other external databases.
- A content management system (CMS) capable of managing content on globally and locally, across 40-plus websites.
- A responsive website design capable of being individually branded for each institution working with JS Group.
- An eCommerce system capable of accepting card or bursary payments, and reporting allocation of funds to merchant accounts accordingly
- Student account management
- Products ‘ring-fenced’ for specific student groups, according to institution.
- Personalisation of content according to students needs.
We gave Redwing an extremely complex task – not only were we proposing one website per physical location, but also expanding the number of product lines and suppliers exponentially. The Redwing team understood the brief quickly and created a set of designs absolutely right for the demographic. The result? Over 100% increase in orders across the sites, tremendous customer satisfaction and a flexible framework for increasing functionality over time. Working with Redwing is always a great experience.
John Smith & Son Ltd
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