Genesis Publications
Designing an ecommerce website for a world leading publisher.
Genesis Publications (genesis-publications.com) is the world’s leading publisher of limited-edition books and photographic prints of music, modern culture and art. Their carefully crafted publications are more than just products; they are collector’s items of the highest quality.
What we delivered
01
Developing an ecommerce platform for a premium brand
2008 to present
When Genesis Publications approached Redwing Interactive in 2008, they required more than a standard ecommerce website. They needed a platform that would reflect the quality of their products, support global reach, incorporate multiple payment options and manage the complex operations behind their sales and distribution.
The preferred publisher for limited collector’s edition prints, artists such as Ronnie Wood and Bob Dylan and titans such as Allen Ginsberg, Arthur C Clarke and Andy Warhol have all participated in Genesis projects.
Genesis Publications delivers to over 50 countries and their clientele are discerning, knowledgeable collectors. The customer service they receive must reflect the artwork they are investing in, ensuring the purchasing experience is seamless and delightful.
Over the past fifteen years, Redwing Interactive has partnered with Genesis to create a sophisticated digital ecosystem. Their ecommerce website not only facilitates sales but also supports a purchasing process that allows the products to shine, combined with an intuitive content management system.
02
Building an ecommerce platform that delivers a premium experience for customers
Genesis Publications’ objectives were clear but demanding. They required an ecommerce business that matched the quality of their product catalogue while addressing the practical needs of running an online business. The ecommerce solution had to cater to a global audience with seamless functionality for browsing, purchasing, and accessing detailed product listings. Beyond this, Genesis needed integrated operational support for managing stock, production, and international shipping.
Given the nature of their products, the platform needed to accommodate flexible payment methods, such as instalment payments, to enhance accessibility without compromising the brand’s exclusivity. The Genesis Publication’s team required an ecommerce website that allowed them to attract potential customers, manage product categories, track online sales, and provide industry leading online customer support.
03
The website design and development process
Redwing Interactive delivered a tailored online store that has continued to evolve over three major iterations to meet Genesis Publications’ growing needs. From the outset, the focus was on combining aesthetic design with functional excellence. The resulting platform provides a seamless customer experience while integrating unlimited products, shipping methods and extra features critical to the business’s success.
The website now serves as Genesis Publications’ primary sales channel. Designed to reflect the brand, and encourage customer loyalty, it showcases their artisanal expertise in a way that captures quality and craftsmanship of these types of products, with high quality product images and detailed product descriptions. The browsing experience is optimised for all devices, whether customers access the site on desktop, tablet, or mobile. The ecommerce platform performs exceptionally well when rated on Google’s Core Vitals, with a rapid load time, enhancing technical SEO ratings for the site, and creating opportunities to increase organic traffic.
04
Beyond ecommerce with full integration
Over fifteen years, the website has evolved into a sophisticated online marketing and management portal specifically tailored towards Genesis Publication's target audience. Redwing Interactive ecommerce platforms allow for almost any style of payment processing. This flexibility means Genesis Publications could move beyond basic credit card payments and specify instalment options, something that ecommerce template website providers push to costly third-party providers.
The Genesis Publications marketing team manage the site using Redwing’s simple but powerful SM4 content management system. SM4 empowers the team to update product descriptions, handle product launches, manage the product catalogue and add high quality product images without slowing the website down. Using SM4, additional design features can be easily added over time and international shipping methods and order management becomes part for the daily routine.
Another benefit of using SM4 is unlimited products, something that many other ecommerce website builders charge a premium for. Redwing Interactive also provides a supportive hosting plan ensuring the platform remains aligned with the evolving needs of the business.
05
A quality partnership
The long-term collaborative partnership between Genesis Publications and Redwing Interactive has resulted in an all-in-one solution that is both a showcase for the brand’s luxurious products and an operational hub that supports their complex business processes. Over time, the website has become more than just an online business — it is an essential component of Genesis Publication’s business strategy, driving global reach and operational efficiency.
Launching or upgrading an ecommerce platform requires a deep understanding of a business’s unique challenges and opportunities. Redwing Interactive’s work with Genesis Publications is a fantastic example of their ability to create bespoke solutions that not only meet immediate needs but expose the brand to a wider audience and adapts and evolve alongside the business as technology and customer trends develop.
We needed a platform that was flexible, easy to manage and integrated with our operational backend. Above all the website needed to feel like a premium experience for our clientele. Redwing Interactive exceeded our expectations on all fronts, which is why we have remained in partnership with them for so long
Genesis Publications
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We specialise in taking complex concepts and delivering simple, effective, customer focussed ecommerce platforms.
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