Bespoke Website Integration when you need it
Redwing Interactive has extensive experience building websites that customers love and integrate with your important back-end platforms.
Well-integrated websites grow sales while managing resource costs through increased efficiency. Redwing Interactive specialises in developing tailored integrations that help businesses grow while maintaining seamless operations.
What we deliver
One of the key challenges when building a new website involves the resources required to manage orders, lead or contact responses or link eCommerce sales into ERP or logistics platforms. It’s an element of website design often overlooked at the proposal and planning stages, or with off-the-shelf website providers, very limited to a few packages.
Many businesses rely on a combination of software tools for payments, inventory, customer relationship management, and logistics. However, without proper integration, these systems can become disconnected, which can be hugely detrimental to the online customer experience. Redwing Interactive has extensive experience in integrating a wide range of software, often unique or tailored to that specific organisation. Integrations are mapped at the proposal stage to ensure all platforms work together seamlessly, automating processes and improving both operational efficiency and, most importantly, the customer experience.
Integrating Payment Gateways into your website
One of the most common struggle points for customers on an eCommerce platform is at the point of payment. Difficult, slow or convoluted payment processes can easily deter customers, and brand reputation can be damaged if a payment system appears untrustworthy.
Our specialism in complex eCommerce websites means we can integrate any payment system into your website. Well-known brands such as PayPal, Stripe, Klarna and Worldpay are popular integrations, but we can also build connections to less common providers including PayPal Braintree and Opayo.
By ensuring a smooth transaction process, businesses can reduce abandoned checkouts, improve security compliance, and offer customers a range of payment options.
Ecommerce Integration Optimising the Customer Experience
Creating an excellent customer experience online is heavily reliant on successful integrations with your business-critical platforms. From stock management to pricing through to address location and delivery, an integration for each element will ensure the customer has a fast, efficient and trustworthy ecommerce purchase experience.
Efficient order fulfilment relies on accurate logistics data. By integrating websites with platforms like Royal Mail Tracking and Merlin Warehouse Management, customers can enter their address quickly, track their order in real-time, and view the right price and the right stock levels – live. These integrations improve the customer journey and increase repeat orders. Increased customer loyalty can be directly tracked to a great customer experience through bespoke integrations.
Connecting your CRM system and Customer Service software to the website means your organisation can track the customer journey, measure and interact with buyer behaviour and provide a fully omnichannel experience. Many providers will only integrate with the expensive brands such as Salesforce, whereas Redwing Interactive will integrate with these brands and smaller, niche or unique platforms.
Integrating Complex ERP Systems Like SAP for Business Growth
SAP is a complex ERP and integrating it into the functionality of a website requires dedicated expertise. Connecting SAP can deliver a fully functional digital environment for the customer and the organisation. Pulling together sales, inventory, pricing and financial and account data in real-time. The customer benefits as they can make purchasing decisions immediately, while the organisation frees vital resources across all aspects of customer management.
Redwing Interactive can integrate your new website with your SAP processes – delivering increased sales, and increased savings through order fulfilment efficiencies. See our project with Asahi for more on our SAP integration solution.
Integrating databases and PIM systems into your new website
Bespoke website design agencies such as Redwing Interactive are at their most beneficial when specialist processes are required by the organisation. Nielsen Bookdata is a provider of bibliographic metadata and market trends. Many website developers, particularly the large off-the-shelf providers such as Shopify, won’t create a data connection to allow information to be pulled live into the website. Working with a bespoke website design agency, these connections are possible and can significantly increase the efficiency of your team in managing website content.
Whether it’s pulling product content from a central PIM database, managing inventory from a logistics platform or integrating with data portals for analytics, Redwing Interactive can build a connection to your new website.
Niche Industry Integrations are our Forte
We specialise in the niche, industry-specific platforms, that other providers can’t offer. Whether it is the FourteenFish medical appraisal toolkit, John Smith’s Aspire for education or the Shibboleth Single Sign On service, Redwing Interactive has created integrations into websites that work.
Why Bespoke Website Integrations Deliver Long-Term Value
A fast, intuitive website which has full integration with an organisation’s processes benefits from increased sales or lead generation, an optimised customer experience and therefore greater customer retention.
Well-integrated websites grow sales while managing resource costs through increased efficiency. Redwing Interactive specialises in developing tailored integrations that help businesses grow while maintaining seamless operations.
A well-integrated website isn’t just a convenience—it’s a necessity for businesses wishing to acquire, convert and retain customers. From payment processing and inventory management to logistics and CRM, the right integrations can transform business performance, making operations smoother and more efficient for both teams and customers.
Speak to us about your complex integration challenges
From SAP to SalesForce, we've integrated hundreds of platforms into our clients websites
Case Studies
We built a platform that enables JS Group to deliver student services to institutions using multiple eCommerce websites operating through a single content management system
Our services
SM5 is the beating heart of our platform - a powerful CMS that makes it easy for your teams to manage your website
Integrating your key management and analytics platforms greatly improves efficiency in areas such as stock management and administration. By ensuring your platforms are integrated fully into your website, resource portal, or eCommerce platform, you can provide real-time price, stock, and data updates to your customers and improve their purchasing experience without expensive additional FTEs or time-consuming processes.
Full integration usually provides a premium customer experience, providing significant competitor differentiation and increasing your customer loyalty and retention too.
Redwing Interactive projects start with the customer experience and then match this to your organisational resources. When we integrate your platforms into your website, we know we are providing you with opportunities for increased efficiency, online revenue and profit.
Redwing Interactive can integrate a vast number of management software or analytics platforms into your websites. Depending on your requirements, we can integrate:
- Customer Management Systems - such as Hubspot, SalesForce and Microsoft Dynamics
- Almost all payment gateways, from common platforms such as PayPal and Klarna through to more intricate integrations such as Aspire
- Order management and electronic retail platforms - we can integrate with SAP, Oracle and more
- Stock management systems - such as Merlin and Xero
- Product information management platforms such as InRiver and Syndigo
Analytics packages - such as PowerBi, Tableau and Zoho
Our websites are tailored to your business objectives, so whatever the integration you require, speak to us
Integrations can sometimes create more work than they're worth, with complex uploads creating administration issues. Security and data concerns should also be factored into any integration decisions during the design phase.
Redwing Interactive has decades of experience designing integrations that work for your business, your teams and your customers. We understand the complexities that come with third party platforms and security is one of our principle priorities. Speak to us about your project and challenges, and we will help you design a solution.
A dedicated platform
A powerful custom-built and configurable CMS using the latest technologies on open source code. Redwing’s SM-series has is highly robust and secure, and is capable of unlimited onward expansion.
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